Management Policy
Based on our mission of , our vision is to deliver "New Experiences" with the latest technology and creative ideas.
"Entertainment in Real Life: Making everyday life more enjoyable and wonderful through entertainment" With the mission and vision,
we aim to increase long-term business stability and corporate sustainability through the entertainment business.
Growth Strategy
Mid-term management policy
In order to further pursue our Mission and Vision, we have set out three strategies as our mid-term management policy.
- ・Active expansion into overseas markets
- ・Leveraging Powerful IP
- ・Provision of new UX (new user experiences through one-of-a-kind creation)
The mid-term management policy goal to be achieved by implementing these measures is to become one of the "Global Top 20" in the mobile game market.
The performance benchmarks for becoming one of the world's top 20 companies as a "Global Top 20" are consolidated sales of 100 billion yen or more and consolidated operating profit of 50 billion yen or more.
* "Global Top 20" refers to the top 20 companies in the global mobile game market as calculated by our own research, with consolidated sales and consolidated operating profit serving as a guide.
Contents strategy
By combining our technological capabilities and achievements in the bottom left area with world-famous IP, we aim to create global hits. By combining this Original UX with world-famous IP, we aim to create global hits.
- *The above chart was created based on our own standards.
- *"Original UX" refers to our original game experience, while "Known UX" refers to widely recognized game experiences.
COLOPL's Growth Potential
To pursue our Mission—"Entertainment in Real Life: Making everyday life more enjoyable and wonderful through entertainment"—we must further integrate entertainment with daily life. Location-based games exemplify this approach. The new behaviors and discoveries that emerge in real life through gaming can broaden the enjoyment of everyday experiences. By making these experiences accessible not only in games but across diverse fields like transportation, fitness, and public administration, we aim to expand the joy of daily life, advance our Mission, and achieve further growth as a company.
